Last updated on September 12th, 2023 at 01:22 pm
How To Prevent a ‘Nightmare Scenario’ with your Video Testimonial
By Dane Golden
Sometimes, despite your best efforts, your video testimonial can go wrong. Very wrong.
1. AVOIDING THE ‘NIGHTMARE SCENARIO’ WITH YOUR VIDEO TESTIMONIALS
They call it the “nightmare scenario.” Because instead of impressing both your prospective clients, and the awesome current clients you’ve got giving you these great testimonials, you impress neither and frustrate both.
“Typically these people [ that you’re bringing into the testimonial process, they are your best clients,” Brighton says. “And they are people that you should be holding close to you. You don’t want to just introduce them to anyone or any process that may alienate them.
Video testimonial expert Brighton West says you know this when you see it, because the business’s client or customer leaves with a bad taste in their mouth because they were not treated with professionalism and a respect for their time.
That’s the nightmare scenario in a nutshell.
“The last thing you want to do is have them have a negative experience [with video testimonials], and either stop giving you the word of mouth advertising, or go the opposite direction,” Brighton says. “So it’s really important to work with someone that you trust through this process.”
The frustration can come at several points in the process. When businesses get this wrong, it’s usually due to confusing software, inefficient use of their time, or basically, lack of friendliness of the service provider.
Brighton says he’s developed a video process that is quick, simple, and welcoming.
“I put them at ease. I make them have fun. So I think it’s just a pure personality type of thing, and it’s something because my business is a sole proprietorship. I’m the only one that will be working with their clients.”
“They get to know me,” he says. “They know that I am going to treat their clients well.”Buy 3-pack today – $699 (minus discount)
2. THE NO. 1 PROBLEM – AMPLIFYING WORD OF MOUTH
Brighton says the biggest problem facing his customers is evolving from a word-of-mouth business into one where people are hiring them after finding them online.
He helps them take those best word-of-mouth customers and amplify those voices to numerous other customers online.
“This system of online testimonials allows that same person who’s successfully bringing in clients now to speak to a much broader audience,” he says. “They want to add video to their websites, but they don’t know how. And they’re looking for the easiest, fastest way possible to do that.”
He says that his customers know they have to have video testimonials to be successful in business. And because his system is so easy for them and so easy for their clients, they could implement this at any time, no matter how busy they are.
3. THE CHALLENGE WITH VIDEO TESTIMONIAL CONSULTANTS
Brighton says when people come to him, the number one thing people worry about is how their clients will be treated, and the experience that their clients will have. His customers are used to being the only person to ever contact their clients, and they’re nervous that something might go wrong, when they hire a video testimonial consultant to work directly with their clients.
So you have to trust that your video testimonial consultant is professional, personable, and respects both the time and status of the people they work with.
4. WHO IS THIS SERVICE *NOT* GOOD FOR?
This service is good for most service providers. But here’s some folks it might not work for:
1. Someone who needs custom testimonials.
Brighton has created a process to create high-quality video testimonials in an efficient, professional, and affordable way for all parties. However if you need the testimonials provided in a custom way, this service might not be for you. OR you may want to ask for a custom quote.
2. If your clients don’t do video conferencing.
Today, so many people are doing video calls via Zoom, Google Meet, or Microsoft Teams. But not everyone. If you feel your clients wouldn’t be comfortable doing video on their computer, or don’t know the basics on how to use these types of tools, you may want to go with a different video testimonial provider.
3. If you don’t have any satisfied customers.
You might have a new business where you just don’t have any clients yet. If not, you might not yet be ready for video testimonials.
5. HOW TO JUSTIFY VIDEO TESTIMONIALS TO YOUR COLLEAGUE OR SPOUSE
In business, every purchase, and every service, has to be justified. You might have a boss, partner, colleague, team member or spouse, but costs need to earn their value.
For Brighton, the answer is easy:
“They say ‘Because this guy makes our clients feel good.'” Because really that’s what I’ve heard from the people that I’ve worked with, is they’ve gotten such positive feedback from their clients. And that’s something they always point out. So, even beyond the original objective of bringing in new clients, it’s making the existing clients feel good and making them become repeat clients, and not burning any bridges.”
6. WHAT CUSTOMERS ARE SAYING
“I just got finished doing a testimonial for my coach, and I have to say that Brighton’s process from the beginning of just signing up to his website, all the way down to when we’re actually filming was absolutely smooth, and I was very impressed with how easy the entire process was. So thank you.”
“Every single client I have sent to Brighton has been like, ‘That was the greatest experience.’ The way that I was collecting testimonials before was asking clients to please write me up something, and then I would be able to put it on my website. What I found was there was a real struggle to get people to have the time to actually write up something and send it to me.
I can’t even tell you what a shift there is when you go from, kind of harping on people, ‘Please write me a testimonial, please write me a testimonial,’ to when I engaged Brighton as my testimonial video capture guy. What happened was, one, people were like, ‘Well, what do I have to do?’ And it’s like, you don’t actually have to do anything, just show up. Fifteen minutes and he will take care of you like crazy.
Brighton really is an untethered videographer. He utilizes Skype. [Note: Brighton uses different software now, but it’s just as easy as Zoom or Google Meet]. And so anybody around the world can be accessed as a partner, and he can capture a really incredible video of them giving their testimonial. And that ease of use is really elemental as one of the features that he offers that makes him so helpful.
And to a person, every single client I have sent to Brighton has been like, ‘That was the greatest experience.’ And I got this amazing little video clip that was to the point and real, which is quite a difference also between the written testimonials. Do you even know that I made that up myself or is that a real person. With a video testimonial, there’s just no question about it. It’s obviously real.”
“I’m a personal and professional development coach, And I’ve been trying to get my website together. Well, I’m getting my website together and as part of that I’ve needed testimonials and the idea of video testimonials I thought was really great and I came across Brighton’s work.
And it just seemed to be like the answer to my prayers really, because I don’t enjoy asking people for testimonials. But it’s really nice to have somebody who’s a third party who can come in and talk to people and really get their views of the service and how I’ve been able to help them.
So it’s actually a real gift once I see these testimonials, to hear what clients have to say, and it’s also obviously great for business.
But I’m very pleased to be able to use Brighton because he makes the process so easy. It’s straightforward. All I need to do is put my clients in touch with him and I know that it’s going to be done. So it’s great and I’d really recommend him to anybody else who wants to have testimonials done for their website.”
– Jane Brotchie
7. ABOUT BRIGHTON WEST VIDEO
“I am Brighton West. The business name is Brighton West Video.We help businesses get testimonials from their clients and customers, video testimonials, anywhere in the world, in a way that is super-easy for the business, and super-easy for their clients.
I’m a sole proprietor. I’m the only one working with your clients. There are a couple of other services like me. They tend to be bigger businesses. And they tend to be expensive because they are bigger businesses, so they’ve got a lot of overhead to support. Whereas it’s just me, I work out of my home office and I keep things really personal and really simple.
So it is just $699 for 3, count ’em, 3, testimonials from different clients. So video typically is in the range of $1000 for every video. So this is a 3-pack for just $699.”
8. VIDEO TESTIMONIAL EXAMPLES
9. THE TOP BENEFITS OF BRIGHTON WEST TESTIMONIALS
1. Video testimonials make you feel good.
So the number one thing that people get from this service, and it’s an unexpected thing, they’re, normally not expecting this, but it’s something I hear from all of my clients, is that, when they watch the videos, they really feel great about themselves. So they, they see their clients directly raving about the results that they got, and it’s really an ego boost and a confirmation of how important they are in their clients’ lives.
2. Attract new clients.
Video testimonials demonstrate social proof, making it an easier choice for customers to buy from you.
3. Get better clients.
When you share a video testimonial from someone that you’ve worked with in the past, it will help you attract that type of person in the future.
4. Stop procrastinating on your marketing.
You can use Brighton West Testimonials no matter how busy you are, because he does almost everything himself. Brighton even provides you with the templates for emailing your client to ask for the testimonial, so you don’t have to invent an email yourself. Procrastination over – let the marketing begin.
5. Re-engage your past clients.
When you ask clients for testimonials, it’s a good reason to check in with them. And this also puts you top of mind with that client, and they may refer new business your way, or hire you again themselves. The client might say: “I remember how you got me great results. Why don’t I work with you again and get great results again?” There’s a good chance that they will come back and be repeat buyers.
6. Get awesome social media assets.
Sure, video testimonials are excellent to have on your website, but they’re also great to share on social media. So you get additional content to share where you might be looking for additional content for Instagram, Facebook, or LinkedIn.
7. Improve your SEO.
Video improves your website SEO, because people stay on pages longer while watching these videos. And your videos might rank on their own in Google’s popular video search tab.
10. HOW LONG DO VIDEO TESTIMONIALS TAKE?
It takes just about two weeks from the time someone hires Brighton to the time they can have their videos on their website, sometimes faster. At that point, they can start to see the impact from those videos immediately, as long as they’re getting traffic to their website, or as long as they have a social media audience that they can send those videos to.
11. WHAT HAPPENS RIGHT AFTER PAYMENT?
- Right after buying Brighton West Testimonials, you get the introduction and template email.
- Next, you send your FIRST EMAIL to your client requesting the video testimonial, reminding them about the great results that you achieved together.
- Then, send your SECOND EMAIL, introducing your client to Brighton.
- Brighton takes it from there. He will send your client an email and get them onto his calendar to do the recording.
12. WHAT’S THE TIME COMMITMENT FOR MY CLIENT?
It takes your designated customer only 15 minutes to do this recording. Brighton will send them an email, a follow up email, and then a follow up phone call to try to get them. So he’s the one, if they need hounding, I’m the one who’s doing the hounding. That’s taken off of your plate.
Once Brighton gets them set up and on his calendar, they just have a 15-minute call, where he walks them through looking great, getting their camera angle right, getting their lighting set, and leaving a testimonial about their experience with you.
It only takes 15 minutes to get these testimonials, and Brighton edits the highlights, and sends it over to you so that you can embed it on your website.
13. HOW WILL YOUR CUSTOMER FEEL ABOUT THIS EXPERIENCE?
“After a business sees the testimonials that I have created for them,” Brighton says, “they usually come back saying two things. One is that they got feedback from their customer or client saying that the process was really enjoyable and fun. And the second thing is, they say that they were really excited about the way their testimonial made them feel about how they have really helped their past clients, how they’ve helped their past customers. So it gives them a little bit of an ego boost and a little bit more energy to continue providing to other people.”
14. HOW WAS THIS PROCESS DEVELOPED?
While the process is easy and enjoyable for both the clients and those giving them video testimonials, it is the result of several year’s experience by Brighton West. He has worked to streamline both his approach and tested the specific tools to make it as easy and painless as possible for all involved.
“I’ve got all sorts of things that are going on in the background to make sure that the experience for my customer and their customer are flawless,” he says.
15. MORE TESTIMONIALS
“I was frankly shocked by how great the videos were. It was the biggest boost to my ego.”
– Michael Papanek
“Each person that has worked with Brighton, no matter their role in the company, has had a satisfying, professional and sometimes enlightening experience.”
– Sarah Graves
“Every single person I have sent to Brighton said that was the greatest experience.”
– Lyssa deHart
“I don’t enjoy asking people for testimonials. It’s really nice to have someone who is a third party.”
– Jane Brochie
16. MONEY BACK GUARANTEE
But how do people really know that Brighton’s going to do the testimonials that provide the value? How do people actually know it’s going to work?
“I offer a money back guarantee,” Brighton says. “The way the process works is you choose three people and we’ll work with the first one first. And you’re going to get that, and work back and forth with me a little bit. And you can say, oh, I want to use a different font. I want to use a different color. I want to, you know, add some music, whatever it is that you want to do.
And that is the time when you can say, ‘Brighton, no, this is not what I expected.’ And I will give you 100% of your money back, and you can keep that testimonial as it is. I have never had anyone take me up on that because everyone is always super-excited about what their clients are saying about them and the way it comes across, or they want a tiny little tweak. And I gladly will do those tiny tweaks.
17. THE ACTUAL REFUND PROCESS
Everyone who buys something wants to know if they really had to get their money back, what would they have to do.
“It is very simple,” Brighton says. “Just let me know in that email when we start to have that conversation about the first testimonial where I say, Hey, you know, I provide you with some samples to say if you didn’t like the transitions, you can choose these different things and you can watch that. Just as easy as letting me know, Brighton, hey, this isn’t working out, and I will refund your credit card. Very simple.”
18. HOW TO PURCHASE THE BRIGHTON WEST TESTIMONIAL PACKAGE
“The process (of making a purchase) is really simple, partly because that’s how my web developer made it work,” Brighton says.
- Click the “Buy” button to buy a 3-pack.
- Enter your credit card.
No Paypal or Apple Pay, just your credit card.
- You get an email that gets you started. This includes those templates that you can customize a little bit to get started with your customers.
Each 3-pack of testimonials (one isn’t enough!) costs $699.
This is quite reasonable since most professional video testimonials cost around $1,000 each. You will only be charged once. There is no recurring fee.
[NOTE: some customers are so pleased with Brighton West Video Testimonials, they return later to buy additional 3-packs. But you will only be charged once each time you make a purchase, there is no monthly recurring cost.]
20. BUT I ONLY NEED ONE TESTIMONIAL, NOT THREE!
If you only need one or two video testimonials now, no problem. They never expire. When you’re ready for your second or third video testimonial, just let Brighton know.
21. TODAY’S SPECIAL DISCOUNT
People who click to buy today will get a special discount applied at checkout.